In an age of transformation and re-invention, knowing who you are, your value to the world and where you’re heading, is everything.
We exist to help you find the best route to success.
We specialise in destination/place management & marketing, brand identity, campaign management, strategic partnerships and commerce.
Sectors and areas where we work include destination/place making, property, land and agriculture, tourism & hospitality, culture and heritage, events, security, conflict management and technology.
Our skilled and experienced team come from a variety of backgrounds and bring a range of skills, working on projects across a range of sectors.
We offer a full range of services to help you develop and grow - from data and insights, to strategy, through to planning, implementation and activation.
We prefer to create long term partnerships, instead of just a list of clients - our long term business relationships are based on trust, integrity and results.
Our team is highly experienced and very adaptable - each one specialists in their own area. Simply Different brings them together as and when required, which means there are no hidden costs or overheads - just good honest work and creativity. You therefore only pay for what you use (and not for what you don’t).
An accomplished communicator, influencer and business leader, Paul Wakefield is the founder and driving force behind Simply Different.
Paul has created a number of new and successful business units across different sectors including heading up marketing, partnerships and commercial activity at Marketing Edinburgh.
Paul brings 30 years experience in strategic marketing, destination management and marketing, business development, brand and identity, communications, land and property, agriculture, travel, corporate events and policing.
Dependable. Insightful. Creative.
History
Simply Different was initially founded by Paul in 1998 as a niche travel company - taking people to Mongolia - which satisfied Paul’s passion for people, travel and adventure!
Fast forward to now and (following a 20 year hiatus) the business is still very much part of Paul’s ethos of overcoming challenges and helping people, while keeping things simple (and different).
Following more than 20 years in senior marketing, communications, business development and operations roles, Paul has been fortunate to work with some amazing people who share his passion and values. Simply Different is now a cooperative of like minded, talented, hard working folk who like using their valuable skills and experience to help others to be the best they can.
